Brand Identity Marketing is a great way to build your brand.Whether we’re doing a project or a comprehensive campaign, working for short term results or long-term success, we do “strategic planning.” In short, we use the necessary means — research, competitive analysis, and analytical tools — to ensure we’re doing the right thing at the right time to get you where you want to be.
Much has been written in marketing literature about brand management and product strategy. Although opinions vary quite a lot, all experts agree on one thing: organisations that structurally invest in brand protection through Intellectual Property perform significantly better.
Whether trademarks, patents, domain names, copyright or designs, Intellectual Property makes a unique contribution to the value of your organisation. It is important, therefore, to include Intellectual Property on your strategic agenda. Use it as a continuous and proactive tool to grow your business.
When it comes to brand management, the focus is not so much on the innovation behind the product, but on the role that the brand can play to develop market share. Essentially, the brand is a promise made to the target market, and to have a strong brand, you need to be clear on what it means, how it is perceived, what it conveys and how it is carried within the organisation.