|Tara Falk is a model, travel and event coordinator, and business owner local to Minneapolis, MN. She is the founder of Doap Natural Body Products, a soap and personal care company dedicated to accessible natural care. Doap aims to eliminate the harsh chemicals that go in and on our bodies.
Tara’s professional background is diverse and spans many industries, however, experiential marketing is a prominent area of expertise. She has represented dozens of top-tier brands and companies on street teams, at concerts and festivals, sporting events, corporate settings, parties, clubs, restaurants, trade shows, conventions, and business-to-business. Roles filled include brand ambassador, promotional model, product specialist, event producer, field manager, recruiter, coordinator, and hostess. Professional brand representation is about effectively engaging with consumers in crucial moments – delivering key messaging and talking points as smoothly and genuinely as possible, creating human connection – good experience and lasting memories to maintain positive brand image.
The flexibility allowed by self-employment went hand in hand with modeling endeavors. Accommodating, adaptable, and fearless by nature, Tara has experienced great success in booking hair shows for brands such as Surface, Aloxxi, Wella, Arrojo. She has also made appearances in print materials, runway shows, and social media marketing campaigns for many local designers and boutiques. Notable promotional modeling bookings include “The Most Interesting Woman In The World,” for Dos Equis events at Tough Mudder and Taste of Chicago, and official Living Room Hostess at the AirWick Glass House Experience at Mall of America.
Currently, Tara is working in downtown Minneapolis as a travel coordinator and event producer at AirVuz, which is a new platform for drone and aerial video that connects drone enthusiasts, pilots, and companies. This allows for use of skills acquired in all other positions, and regular travel to some of the biggest and best events in the country.
Anyone interested in working with Tara is advised to reach out without hesitation. She is always looking for new projects.