Meet the Founder

Meet the Founder of À La Carte Fashion – John Hoffman

John has a driving force in his life. What John saw within a segregated  industry of people associated to the fashion industry fueled a global idea: a tool that would allow equal representation of all people dedicated to the world of fashion.
John looked at what was and asked the question why not create a comprehensive reference guide or tool that was non-competitive and all inclusive to become the industry standard. The first ever fashion search engine; À La Carte Fashion is that dream unfolding.
Such a tool in place promotes the retail and fashion industry within local communities and globally where ever fashion has a place in the lives that support it.
As a strategic marketing and SEO person; John has created local and national recognition within three months and international recognition within five months of launching the website. What this means to the À La Carte Fashion members and the industry as a whole is organic relevance and priority over non-members on a global scale.  
Question and Answer with John Hoffman

Q: What is À La Carte Fashion?

A: À La Carte Fashion: is a Premier Fashion Publisher  and Custom SEO Digital Marketing Strategy Firm Serving the Fashion Industry. We are “Your Marketing Accessory”.

We are a positive movement that inspires everyone to inspire others, create amazing projects, and excel in your dreams of making your passion a career for you.


Q: What makes your company unique?

AIn the short time of this sites launching the ongoing fresh content already has Google, Yahoo, and Bing holding this site as relevant on Local, National, and International searches regarding (FASHION PLATFORMS). This is the first place to invest in your declarations to be a serious part of this industry.


QHow did you first imagine  your contribution to the fashion industry?

A: After having some struggles finding resources with my own clothing brand I decided to push it to the side and create a platform to help everyone in this industry succeed.

After doing more research, I found that 200 students graduate every year here in Chicago. (My Home City) I found that what industry is lacking is cost effective social media marketing and strong visual ad campaigns and promotions which are crucial in this age of technology. 

With a background in sales, SEO, digital marketing, website design, and a strong understanding of Google analytics; I felt I would add a strong contribution to this industry. So…. I started talking to  designers, models, salon and boutique owners and listened to their needs.


Q: What does fashion mean to you?

A: To me, “Fashion is any accessory of your original self image. The most important accessories you can wear EVERYDAY are your SMILE and a POSITIVE ATTITUDE.”


QWhat do you want to accomplish?

A: The goal is and always will be to create real opportunities (JOBS) and strong business relationships with our clients and supporters. “To me it starts with the designer. They are job creators. They have the ability to create a local fashion scene and manufacturing industry which can stabilize an economy.” John Hoffman (Founder)


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