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Fashion Marketing Company

by John Mark Hoffman


Wednesday, June 3rd, 2015
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À La Carte Fashion Marketing Company

Where is your company going? Where do you want to end up? By when?

Brand Identity Marketing is a great way to build your brand.Whether we’re doing a project or a comprehensive campaign, working for short term results or long-term success, we do “strategic planning.” In short, we use the necessary means — research, competitive analysis, and analytical tools — to ensure we’re doing the right thing at the right time to get you where you want to be.

 

We tailor our expert Promotional Services to your specific needs

Today’s PR and Promotions budgeted advertising dollar is being stretched thin and most businesses are competing for the same consumers’ attention; combine that with the advertising “noise and clutter” that is stealing your customers’ attention. How can we stop this from happening? How can we drive more consumers to your door?

Here’s what we know

Repetition creates Recognition

Recognition drives Desire

Desire results in Actionable Sales

Sales equates to your Profit & Success!!

À La Carte Fashion has the skills and expertise to devise and execute a brilliant PR/Publicity Campaign that will put your company on the map!  We are professional event promotion consultants that combine high visibility and strong stimulus to help you reach your target audience.

We’ll create your press campaign, write your press release, and execute extensive networking of top editors, blogs, buyers, and stylists in ALL of the major fashion capitals.

Our packages include, but are not limited to:

  • Implementing a formal pitch campaign and introduction of your product and/or company to ALL of the major media
  • Press Release Writing & Distribution
  • Formally critiquing your branding materials (media kit, post cards, website, etc)
  • Building a viable media kit/promotional materials
  • Outreach via our Press Release for massive exposure
  • Crafting well-designed Promotional E-Blasts to our data base of over 30,000 major fashion press, consumers, retailers, industry insiders & vip’s, stylists, etc
  • Postcard/Media Kit/Sample creation for press and industry
  • Social Media Management

Brand management and product strategy

Much has been written in marketing literature about brand management and product strategy. Although opinions vary quite a lot, all experts agree on one thing: organisations that structurally invest in brand protection through Intellectual Property perform significantly better.

Intellectual Property on the strategic agenda

Whether trademarks, patents, domain names, copyright or designs, Intellectual Property makes a unique contribution to the value of your organisation. It is important, therefore, to include Intellectual Property on your strategic agenda. Use it as a continuous and proactive tool to grow your business.

The added value of Brand Management

When it comes to brand management, the focus is not so much on the innovation behind the product, but on the role that the brand can play to develop market share. Essentially, the brand is a promise made to the target market, and to have a strong brand, you need to be clear on what it means, how it is perceived, what it conveys and how it is carried within the organisation.

 To Schedule a Collaboration Reach Out or email us at: info@alacartefashion.com

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